Sears Goes Swingy for Tweens and Teens Term Paper

Sears Goes Swingy for Tweens and Teens - limit Paper ExampleA balanced market price was formed as a resolving of the implementation of the various strategies into use. Sears has invented diverse strategies to control shopping tendencies. It included rewards and grants into its system. It created a self image by means of various strategies, like the use of social net, leading to dynamic relationships within the society through alliance with other companies. Sears is an example of the firm that incorporates successful marketing activities into its operation. The ac go with is working towards becoming an investment boulevard because of the high level of retail target it makes compared to other retail stores. Introduction Consumer behavior is an issue of tutelage amongst consumers and relevant authorities. Sears is the company that is constantly changing its advertising techniques to gratify the requirements of clients. The company targeted markets are teens, and the promotion syste ms the company uses are online and social network scenes. These techniques create awareness of the needed products that the firm offers to its targeted clients. This unit examines the images, commodities, and the marketing strategies apply by Sears in the achievement of its objectives. 1 The image of the company immensely determines how a business is perceive amongst various concerned stakeholders. Stakeholders of a company comprise of individuals contributing the start-up capital, the leveragingrs of end products, and individuals affected by the companys actions. Companys image is what attracts clients to choose a business over other quick businesses providing the same products or services. Do not Just Go Back. Arrive, Arrive Lounge is an attractive office commonly associated with the teens. Sears had noticed a decrease in the purchasing trends of the products it produces, therefore, having invented the strategy Dont dependable Go Back. Arrive, to help in augmenting the sales of its products by enticing the clients to purchase from their departmental stores (Nickels, 1980). The partnership in the midst of Sears and social networking cites was aimed at improving the companys image and increasing product sales of the company. cordial network scenes serve as effective channels for reaching targeted markets in scenarios where the targeted market is composed of teens and tweens. The scenes in like manner serve as interactive forums where a significant number of teenagers spend their time searching for peeled information or interacting with friends online. The choice by Sears to reach its targeted market via the social network scenes is of immense bring in to the company because it easily identifies with the clients needs. The identification with the clients creates for the company an upstanding image leading to the study of brand loyalty by consumers (Hadden & Luce, 1923). 2 Sears offers diverse fashionable costume to clients and to the wider targeted market. Consumer behavior in the purchase of the clothes is different amongst clients because of demographic features present in the society. Families prefer shopping for Sears clothes to other clothes produced by other companies. This because it offers descent clothes like maternity clothes that are relatively inexpensive and are designed according to an individuals taste. Secondly, the company presents a range of clothes to Christmas shoppers. Families tear the globe highly uphold festivities period, and Sears provides clothing solutions during these periods. The designs for