The Morality Case Study Example | Topics and Well Written Essays - 500 words

The Morality - Case Study Example d that by doing the right thing for the right reason, a person’s values and moral ideas become even more solid if undergoing a similar situation (Hamm 151). Simply put, morality of actions create less harm but not necessarily much more positive events for all parties involved (Brandt 58). As an example regarding morality is the raising of children in full awareness of all things that are universally known to be moral and ethical. Parents can either choose to let others do it for them, by letting the children become aware of what is right or wrong, under the guidance of authorities such as teachers, law enforcement officers, and the like. If the parents could possibly can, they could also teach their own children instead, and using their own words, ideas, beliefs as well as their own personal experiences, bring to them either simplified or complex thought patterns that would be accepted by the society as moral and just. Still another way of teaching children would be by using the power of punishment in cementing the ideas of morality by association with pain, physically or otherwise. However, there is still a debate as to whether punishment would be able to send the message or not to younger folk (Hamm 114). Punishment could very much bring the idea of right or wrong but at times the effect would not last as long due to other factors that may well be outside of the sphere of influence of the home. Still, despite the fact that children can be very much affected by anything from outside the home, parents would still be judged based on the actions of their offspring, thus bringing up the idea that parents have a greater moral obligation of raising children that would be functional and effective members of the society, rather than letting them grow up blind to the morals of the society. In relation to the concept of moral obligations, another aspect of morality is the application of the concept of utilitarianism, wherein the final result would justify the means by

Recrutiment Process at Infosys Essay Example for Free

Recrutiment Process at Infosys Essay Infosys Technologies has got the most structured recruitment process among all IT companies in India. First of all, they do not have any distinction between any branches of Engg. Whatever be the branch, you can sit up for the selection process if you qualify their other eligibility criteria like marks and time gap. i. e Once you had appeared for any test at Infosys, you will have to wait for 9 months until you appear for any of their recruitment process. For Off-campus, send in your resumes to the mail-Id mentioned and you are sure to get a call letter if you meet their academic criteria. Hence once you send the resume, start preparing for the exam, because you are sure to get a call. You may get call through e-mail invitation and further the admit card will be send to your postal address through courier/post. Latest selection process. ( As on March 2006) The duration of the selection process is 2. hrs which includes filling in an application form, an Aptitude Test (Analytical Thinking and Arithmetic Reasoning) and a test of Communicative English Language. The duration of the tests alone will be 90 minutes. The Aptitude Test will be generally of Puzzles type and the no. of questions will vary between 9 -15. The best way to practice for the tests is to go through the previous question papers at Freshersworld. com or refer books like Sakuntala Devi or George Summers. Go through the Maximum No. of previous question papers and prepare well for the puzzles.

Lessons Learned from A Very Old Man With Enormous Wings Essay -- Enorm

Lessons Learned from A Very Old Man With Enormous Wings      Ã‚   "A Very Old Man With Enormous Wings" is a short fiction story written by Gabriel Garcia Marquez in 1955. Magical realism plays a major part in this story by the use of fantasy of an old man being portrayed as an angel who has come to create miracles to a family along with many other believers. Some will believe, others will just shoo this so called "angel" away in a painful and heart-breaking way. I enjoyed this story very much. I was able to get very interested. Marquez starts it out with "On the third day of rain." That line right there is magical because angels are of God, and on the third day God's son rose from the grave. It was the third day that Pelayo came upon this very old man who had appeared to be an angel. It was awful how Pelayo had thrown this angel into the pen with the hens. Only after Pelayo and his wife Elisenda were blessed with their child not being sick anymore did he realize that he had done this angel wrong. Pelayo set the angel free so he could go at his will. What was strange was that the angel was there at the light of dawn, right where they had put him when they had first discovered him. At this point, I am thinking this is really a spiritual story. People just have to magically realize what is happening. I see a magical element in this angel. In our everyday life, we see angels as beautiful, clean, and miraculous in certain ways. This angel was inf ested with parasites, it's wings were very dirty, and the miracles performed were weird. The purpose was to get people like me interested in seeing the angel from two different point of views. How people were treating this angel was awful. They would throw things at him and treat him like ... ...as come to create miracles in a family a long with many other believers. This story definitely taught me never to lie to my parents again. I sure never would want to be turned into a spider. I thought that lessons were to be learned. From my point of view, I thought that this story also could possibly have been about the death and resurrection of Christ. I do recommend, if someone who appears to be an angel ever comes knocking at the door, the person should not throw him in with the chickens. Works Cited Faris, Wendy B. "Magical Realism : Post Expressionism. "Magical Realism: Theory, History, Community." Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995: 163-190. Garcia Marquez, Gabriel. "A Very Old Man With Enormous Wings." The Norton Introduction to Literature , Ed. Jerome Beaty. N.Y.: W.W. Norton & Company, 1996. 487-492.   

With Every Drop of Blood: Johnny’s Character Development

They hear a shrill scream and both slam their bodies to the ground. Johnny gets up a minute later, covered In a thick layer of dirt, and realized that Cush Is dead still and oozing with blood. Johnny could leave Cush there to die, but he carries him onto his wagon and insists that he stay keep Cush company while his leg heals- even though Cush suggested that Johnny leave him and head home.The book With Every Drop of Blood, by James Lincoln Collier and Christopher Collier, is a story about an unlikely friendship between Cush, n African American union soldier, and Johnny, a southern white boy, set during the civil war. In the beginning of the book, Johnny is an ignorant racist. However, Johnny's friendship with Cush helps him overcome his racist views. Johnny is shocked when he is captured by Cush. He is used to being superior to African Americans, not being commanded and pushed around by one.Everyone back home says It Is beneath the dignity of a white man to have to fight â€Å"darkl es† as equals, and Johnny agrees. He is even questioning whether or not Cush has the rains to know how to shoot a rifle. Johnny thinks to himself, â€Å"Darkles weren't smart enough for much, which Is why they had to have white people over them to tell them how to do things† (p. 77). Being surrounded by racists his whole life has shaped Johnny's opinions about black people, but those opinions change as he gets to know Cush better. Johnny starts to see things from the African American's point of view.He pretends to go to bury EJB, when he was really going to make an escape and go head mom. He gets caught by the Union soldiers and brought back to the camp. There, he gets talking to Cush about his former life as a slave. Cush tells Johnny how his back was whipped raw Just for taking a piece of pork from a pig, right after his father was sold off. Johnny thinks about his home, where people said blacks were lazy, greedy, and too dumb to take care of themselves without a mast er. Johnny thinks, â€Å"l never asked a dark how they felt about being slaves.Was everybody back home wrong? ‘ (p. 42) Now he realizes that everything he was told about slavery could be distorted. Because Cush Is an African American In a union uniform, he gets caught by some Confederates who lock him up in an old tobacco barn in Appoint. Johnny pretends that his family owns Cush, and that they really need the extra help on the farm. The Confederates refuse to release Cush, so Johnny leaves the barn without him and goes to look for Colonel Marshall to see if he'll be any help. Marshall is nowhere to be seen, so Johnny asks a man named Mares Mclean.Mclean tells Johnny that the war has ended. The gunshots stop, and the Confederate soldiers release Cush. Johnny stands by the barn with him and thinks â€Å"It was mighty hard to believe that Cush was lower than me. † Then Johnny offers Cush some company on his way home. Johnny goes from a an Ignorant racist to someone that risks his life to save a black talks to Cush, the more he feels empathy for slaves. Johnny ends up becoming very good friends with Cush, and they both save each other's life. Johnny's friendship with Cush helps him overcome his racist views.

English & American Literature an Overview Essay

A.INTRODUCTORY PARAGRAPHS Literature is said to be one of the passages of emotions and feelings to the environment – an expression of thoughts, opinions and the things they want to aspire and change and to all things a person is sensing. It is also a way to make a passive way of expression, like what Dr. Jose Rizal did to build flames of independence in our country. It is also like art or music, but literature is said to be more expressive and elaborative, yet not other people can be pleased by any form of audio-visual forms. Literature is said to be any kind of written text that expresses whole expression and feeling. A simple sentence, a word or even a symbol like and apostrophe or a period can also be considered as a literature. Other forms of literature include: a sweet lullaby your mother used to sing when you as a baby, a rock song you are like or a novelty song that made a major trend in the entire planet, or a simple hum. See, there are a lot of examples of literature and we are living with it since we were born until our last breath. This research will discuss an overview about the two of the most influential countries and their literature: the English and American literature. It is said that these countries became the rivals of the 1st generation of the Earth according to the historians. Englishmen or the people of England and the Americans have distinct cultures, types of government and the literatures that they are progressing up to now. These countries progress in their own ways by means by their own perspective of history and culture that affects their food, music and most especially their literature. B.STATEMENT OF THE PROBLEM The main focus of this research is about the distinct differences of two cultures in terms of the literatures: the English and American literature. English Literature, literature produced in England, from the introduction of Old English by the Anglo-Saxons in the 5th century to the present. English literature shows the historical traces of their country. American Literature, on the other hand, was influenced by the British during their colonization in the early times. C.PURPOSE OF THE STUDY The purpose of this study is to know the difference of English and American Literature and how they influenced each other’s perspective of creating literature. It also focuses on the importance of the two types of literatures that the readers will be interested to know and it builds interest on the things that the literatures have in common. D.RESEARCH QUESTIONS AND HYPOTHESIS The research questions for the study will be: 1.What is English Literature? 2.What is American Literature? 3.Is there a significant difference between English and American Literature? What factors affected their differences? 4.Is there a significant relationship between English and American Literature? 5.What is the importance of knowing the difference and relationship of two literatures? 6.How can it influence the readers and our country? E.SCOPE AND LIMITATIONS This research focuses the difference, importance and influences of English and American literature. It limits the study in other forms of literature around the world or a part of the world except the literatures of England and America. CHAPTER 2 – BACKGROUND A.LITERATURE REVIEW In this part of the chapter, we are going to explore the literatures of both countries, from the moments of past to the modern times. English and American literature’s differences and relationship can be scrutinized if the research will start at the beginning of existence of both literatures. A.1 ENGLISH LITERATURE According to angelfire.com, â€Å"English Literature, literature produced in England, from the introduction of Old English by the Anglo-Saxons in the 5th century to the present. The works of those Irish and Scottish authors who are closely identified with English life and letters are also considered part of English literature.† the basis of the English language today is based on the Anglo-Saxon language. The British people started to explore and invade lands during the 5th century. English poetry is focused on â€Å"bold, strong in form and spirit† themes and the use of alliteration in their poems. The classic poetical piece, Beowulf was written during the 8th century. It was one of the critically-acclaimed pieces of history. Because of the poem Beowulf, there were other poems written that time such as â€Å"Dream of the Rood† by Cynewulf, â€Å"The Wanderer† and â€Å"The Seafarer†, which were considered to be the most beautiful poems. English pros e, on the other hand, influenced by Christianity. The imposing scholarship of monasteries in northern England in the late 7th century reached its peak in the Latin work Historia Ecclesiastica Gentis Anglorum (Ecclesiastical History of the English People, 731) by Bede were considered to have the greatest influence in English literature. During the Middle period, some Italian and French literary pieces were influenced the English literature. There was the weakening of English literature until the Renaissance age (1485-1660) came. Vast literary pieces were published and influence the way how British read and create literary pieces. Works of some authors like Sir Thomas More and his work Utopia (1516) passively expressed the most influenced words to the Englishmen. There is also the famous works of William Shakespeare, breaking records and brought the most influence through his literary works. Some of which is â€Å"Romeo and Juliet†, Hamlet (1601?), Othello (1604?), King Lear (1605?), Macbeth (1606?), and Antony and Cleopatra (1606?)—look deeply into the springs of action in the human soul. There were a lot of changes after the existence of Shakespeare’s tragedies and dramas but there is still the influence of the Holy Bible and the church in most of their poetry and prose. A.2 AMERICAN LITERATURE The influence of English language truly dominated the American soil. According to Wikipedia,†The first item printed in Pennsylvania was in German and was the largest book printed in any of the colonies before the American Revolution.† The Spaniards and the Frenchmen had the biggest colonies in America and the literary works that can be published in English language are only available in England. Native American tribes have also their literary works that they used as rituals for ceremonies and celebrations.

buy custom Plenum Enclosures and Site Survey Analyzers essay

buy custom Plenum Enclosures and Site Survey Analyzers essay A plenum can be defined as an opening or a space left deliberately during construction for the purpose of air circulation within a building (Missouri Geneaology, 2011). Since introducing plenum enclosures for wireless LAN access points does not interfere in any way with air circulation within a building, it makes it more acceptable to install them within the plenum. This is because they are installed in a manner that presents them as new ceiling tiles of the building. Wireless local network access points are always vulnerable to interferences from various sources. Therefore, there is a need to secure them. Modern technology dictates that ceiling is one of the most reliable ways to do that. Most of modern structures have plenum enclosures that which appear as protruding features on tiles. This is the most common mode of installation where the device appear as if one ceiling tile has been replaced with another one with protruding antennas. This is commonly found in buildings with suspe nded ceilings. The main advantage of such installations is that it is easy to install plenum enclosures for wireless LAN access points within the tiles without necessarily introducing new features that could be obstructive (Missouri Geneaology, 2011). A plenum enclosure for wireless LAN access points keeps the access points away from the floor by raising them higher. This ensures that they are situated further from the ground, which is commonly known to be a common source of interferences. Fixing the system at such positions means that there will be a stronger connection thus boosting reliability on the local network connections (Thompson). These installations also eliminate other common disturbance caused on soft wares such as routers found in desktop hardware. Plenum enclosures for wireless LAN access points should be installed with the antenna being able to rotate upon the enclosures. This gives a stronger and a wider coverage; thus, allowing the network perform better within the intended surroundings. This implies that the antenna should be placed strategically to allow their rotation for preferential coverage, meaning that operators can tilt them in a specific manner to enhance wide coverage (Missouri Geneaology, 2011). Plenum enclosure for wireless LAN access points are very important because they reduce installations cost by huge margins. For instance, it is costly to use wired LAN because they require many wire connections. This is for obvious reasons that the wire cables need to be bought at high prices, in addition to their lengths. These installations arealso untidy because they introduce many cables on the desk and office floors. Plenum enclosure for wireless LAN access points are very common in modern networks within many buildings because they provide better methods to IT specialists to create better connection infrastructures. This device uses small radio frequency transceivers, which are, distributed the target area thus establishing a network within the area. The device improves radio frequency, in addition to preserving surveying of a site. The cost of these installations is not discouraging if the services they offer are anything to go by. Single devices may cost up to $150, which is not very high if weighed against the services. It is also worthy noting that the device is not subject for subsequent replacements. They are durable and implying that their cost should be of less concern to potential buyers. Most companies that deal in selling the equipments offer free installation services in the form of after sale-services thus cutting further into the overall cost. Site Survey Analyzers Site Survey can be defined as wireless communication devices designed to provide wireless solutions. This technological application is sometimes referred to as wireless site survey; it involves visiting a site to check its RF interference and then in establishing reliable position for installing access points. This technology has a number of merits and demerits although it is obviously more beneficial. Site Survey Analyzers are very effective in verifying RF coverage. It does so by showing how an end user is using a network by use of connection speed, packet data statistics, and throughput data. This culminates into establishment of a full end-user WI-FI associated with all critical RF. Metrics obtained from the end user are also obtained easily using Site survey analyzers (Unknown Author, 2011). In addressing the end user requirements further, the Site Survey Analyzers enables users to design pre-deployment probabilities, obtain customized survey reports, and integrate with the professional analyzers of obtained spectrums. This also aids users in verifying the requirements of end user networks and end user capacity planning. AirMagnet is such a site survey analyzer that enables user to do a WI-FI surveying of a site. It has the ability to identify a signal, noise, and even performance of the user. According to AirMagnet, Site Survey Analyzers can be installed in form of multi-floor fashion for outdoor survey, voice verification, network verification, and RF spectrum analyysis (Fluke Networks, 2011). Site Survey Analyzers come in many languages meaning that they are flexible and thus can serve people of different ethnic backgrounds. However, this is limited to the most common languages such as German, English, and Japanese among other. Therefore, this is a disadvantage for people who would prefer using their languages because they may not be included in the Site Survey Analyzers. The synthesis of hybrid site surveys is also instrumental in improving the quality of services from the Site Survey Analyzers. This is because the hybrids allow simultaneous active and passive surveys thus boosting their efficiency. Specific survey tools such as Ekahau mobile survey offers a good WI-FI tool for tablet and smart phone users (Unknown Author, 2011). This is strengthened by the fact that the Site Survey can detect and locate any interference that could be coming from a non-WI-FI gadget. Most users acknowledge that this helps in fixing the problem in time thus making a network more reliable. For instance, Ekahaus Wi-Fi 802.11 has the ability to analyze WLAN spectrum thus allowing end users to detect and visualize mishaps, which could be fatal to a network. The decision by the Ekahau Inc. in 2009 to introduce an optimized spectrum analysis tool Wi-Fi (802.11 WLAN) to its site survey was a positive move because it can be used simultaneously with Ekahau Site Survey for spectrum analysis (Unknown Author, 2011). This has made detecting and eliminating interferences easier and timely thus sustaining services obtained from various networks. The dual band spectrum analyzer can handle up frequency band of up to 2.4 GHz, thus ensuring that users can design and maintain performing WI-FI networks for voice data sensors, location and applications and real-time applications. Site Survey Analyzers are very important for users because they ensure timely detection of interferences by external entities. This is crucial in fixing the problem on time thus preventing any further damage. There are different service providers such as the AirMagnet and Ekahau Inc. However, services vary according to the providers. The only disadvantage associated with the Site Survey Analyzers is that they may be complicated for anybody to use and thus requires attention from experts. Ekahau Inc. seems better placed compared to other and thus more recommendable. It comes with many features such as language variety, new improved versions like (802.11 WLAN). In addition, it is also cheap and easy to use making it a better option for many users. Buy custom Plenum Enclosures and Site Survey Analyzers essay

Letter Recognition for Special Education

Letter Recognition for Special Education Letter recognition is the first skill a child needs to learn before beginning the task of learning decoding skills and then word recognition. Small children often learn to recognize the letters in their name first, and with that, they gain the understanding that letters, when put together, lead to meaning. Learning disabled children often do not. A reading disability can start anywhere on the chain that leads to reading fluency. It can often begin at the beginning: with letter recognition. Teachers sometimes make the mistake of â€Å"piling on,† trying to teach letter sounds at the same time as teaching letter recognition. Children who are clearly developmentally and intellectually ready to begin reading will quickly begin to see the relationship between letters and letter sounds. Learning disabled children will only find it confusing. Helping Learning Disabled Children with Letter Recognition: Consonants: When matching letters to pictures, stick to initial letter sounds for any letter matching and stick to one sound. Stick to the hard c and hard g. Never use â€Å"Circus† for the letter C. Never use gymnasium for the letter g. Or the vowel Y sound for the letter Y (Yellow, not Yodel.) Don’t try to get children to master the consonant sounds in the middle or final position until they are 100% with lower case d, p, b, and q. Vowels:  When teaching the vowels, stick to words that start with the short vowel sound, a is ant, not auto, aardvark, or Aspergers (none of which start with the short a sound.) Stick to short vowels, since they will be the glue for single syllable words. In Wilson Reading, a direct instruction program for reading, these are called closed syllables. Problems with Letter Orientation. Back in the 70s, reading professionals focused a lot on â€Å"dyslexia† with the belief that the primary problem was a letter or word reversal. It is true there are some children who do have a problem with letter orientation, but often learning disabled children have weak left-right orientation. We have noticed that young learning disabled children often have poor coordination and lack muscle tone. Multisensory Approaches to Letter Recognition Multi-sensory approaches are good to help learning disabled students build strong directionality. Hand over hand students who are not starting their letters correctly. This is not a place for creativity. Lower case d’s are circle stick. Lower case p’s are tail and circle. In that order. Always.   Sand writing: Wet sand in a dishpan or a wading pool. Have the children working on letter recognition make the letters as you call them out. Then give each of the children a turn to call out a letter for the others to make. Stick to one or two problem letters: b and p, g and q, or r and n. Try using a ruler for your letter bases.Pudding writing: Be sure hands are clean before initiating this activity. Tape waxed paper or clear wrap practice in on a table surface, and spoon out some chocolate (or another favorite) pudding on the paper/wrap. Have children spread the pudding out, like finger painting, and write the letters in the pudding as you call them out. Licking is allowed. Be sure to have plenty of paper towels handy.Sidewalk writing: Have your students write letters with sidewalk chalk as you call them out.Letter tag. Write letters on a hard surface playground. Stick to the ones you are focusing on. Call out a letter: anyone standing on the letter is safe. Call out another letter : the children need to run to another letter to be safe.

Types of Slavery in Africa and the World Today

Types of Slavery in Africa and the World Today Whether slavery existed within sub-Saharan African societies before the arrival of Europeans is a hotly contested point between Afrocentric and Eurocentric academics. What is certain is that Africans, like other people throughout the world, have been subjected to several forms of slavery over the centuries, including chattel slavery under both the Muslims with the trans-Saharan slave trade and Europeans through the trans-Atlantic slave trade. Even after the abolition of the slave trade in Africa, colonial powers continued to use forced labor, such as in King Leopolds Congo Free State (which was operated as a massive labor camp) or as libertos on the Portuguese plantations of Cape Verde or Sao Tome. Major Types of Slavery It can be argued that all of the following qualify as slavery- the United Nations deems slavery to be the status or condition of a person over whom any or all of the powers attaching to the right of ownership are exercised and slave as a person in such condition or status. Slavery existed long before European imperialism, but the scholarly emphasis on the African transatlantic slave trade led to a neglect of contemporary forms of slavery until the 21st century. Chattel Slavery Chattel slavery is the most familiar type of slavery, although they make up a comparatively small proportion of slaves in the world today. It involves the complete ownership of one human being by another, whether captured, born, or sold into permanent servitude; their children are normally also treated as property. Chattel slaves are considered property and are traded as such. They have no rights, are expected to perform labor (and sexual favors) at the command of a slave master. This is the form of slavery which was carried out in the Americas as a result of the trans-Atlantic slave trade. There are reports that chattel slavery still exists in Islamic North Africa, in such countries as Mauritania and Sudan (despite both countries being participants in the 1956 UN slavery convention). One example is that of Francis Bok, who was taken into bondage during a raid on his village in southern Sudan in 1986 at the age of seven and spent ten years as a chattel slave in the north of Sudan before escaping. The Sudanese government denies the continued existence of slavery in its country. Debt Bondage The most common form of slavery in the world today is debt bondage, known as bonded labor, or peonage, a type of enslavement resulting from a debt owed to a moneylender, usually in the form of forced agricultural labor: in essence, people as used collateral against their debts. Labor is provided by the person who owes the debt, or a relative (typically a child): the borrowers labor pays off the interest on the loan, but not the original debt itself. It is unusual for a bonded laborer to ever escape their indebtedness since further costs would accrue during the period of bondage (food, clothing, shelter), and it is not unknown for the debt to be inherited across several generations. Faulty accounting and huge interest rates, sometimes as much as 60 or 100 percent, are used in extreme cases. In the Americas, peonage was extended to include criminal peonage, where prisoners sentenced to hard labor were farmed out to private or governmental groups. Africa has its own unique version of debt bondage called pawnship. Afrocentric academics claim that this was a much milder form of debt bondage compared to that experienced elsewhere since it would occur on a family or community basis where social ties existed between debtor and creditor. Forced Labor or Contract Slavery Contract slavery is defined as that created when the slaveholder guarantees employment, luring job seekers to remote locations. Once a worker arrives at the place of promised employment, he or she is violently coerced into labor without pay. Otherwise known as unfree labor, forced labor, as the name implies, is based on the threat of violence against the laborer (or his or her family). Laborers contracted for a specific period would find themselves unable to escape enforced servitude, and the contracts are then used to mask the slavery as a legitimate work arrangement. This was used to an overwhelming extent in King Leopolds Congo Free State and on Portuguese plantations of Cape Verde and Sao Tome. Minor Types Several less common types of slavery are found throughout the world and account for a small number of the total number of slaves. Most of these types tend to be restricted to specific geographic locations. State Slavery or War Slavery State slavery is that which is government-sponsored, where the state and army captures and forces its own citizens to work, often as laborers or bearers in military campaigns against indigenous populations or for government construction projects. State slavery is practiced in Myanmar and North Korea. Religious Slavery Religious slavery is when religious institutions are used to maintain slavery, One common scenario is when young girls are given to local priests to atone for the sins of their family members, which is thought to appease the gods for the crimes committed by relatives. IPoor families will in effect sacrifice a daughter by having her marry a priest or a god, and end up often working as a prostitute. Domestic Servitude This type of slavery is when women and children are forced to serve as domestic workers in a household, held at force, isolated from the outside world and never allowed outside. Serfdom A term usually restricted to medieval Europe, serfdom is when a tenant farmer is bound to a section of land and was thus under the control of a landlord. The serf can feed themselves by working on their lords land  but is liable for the provision of other services, such as working on other sections of land or military service. A serf was tied to the land, and could not leave without his lords permission; they often required permission to marry, to sell goods, or to change their occupation. Any legal redress lay with the lord. Although this is considered a European condition, the circumstances of servitude are not unlike those experienced under several African kingdoms, such as that of the Zulu in the early nineteenth century. Slavery Around the World The number of people who today are enslaved to a degree depends on how one defines the term. There are at least 27 million people in the world who are permanently or temporarily under the complete control of some other person, business or state, who maintains that control by violence or the threat of violence. They live in nearly every country in the world, although the majority are believed to be concentrated in India, Pakistan, and Nepal. Slavery is also endemic in southeast Asia, Northern and Western Africa, and South America; and there are pockets in the United States, Japan, and many European countries. Sources Androff, David K. The Problem of Contemporary Slavery: An International Human Rights Challenge for Social Work. International Social Work 54.2 (2011): 209–22. Print.Bales, Kevin. Expendable People: Slavery in the Age of Globalization. Journal of International Affairs 53.2 (2000): 461–84. Print.Supplementary Convention on the Abolition of Slavery, the Slave Trade, and Institutions and Practices Similar to Slavery, as adopted by a Conference of Plenipotentiaries convened by Economic and Social Council resolution 608(XXI) of 30 April 1956 and done at Geneva on 7 September 1956.

Projects and their management Essay Example | Topics and Well Written Essays - 1000 words

Projects and their management - Essay Example The organization has a team of 3 staff members charged with the duty to place students in a year in the job market that can contribute to the professional development of the students. This service makes the existence of SEC placement team more relevant in the face of the employers’ increasing demand for experience both for old and new graduates. To better its services, SPT could take advantage of the increasing use of web tools among students to make the placement services more efficient and convenient. Even though this would be a costly endeavor for a start-up placement enterprise, SPT longstanding existence can allow it use the revenue that it has accumulated in the past to build this web product intended to make placement exercises efficient and convenient and efficient for students and for SPT itself. SPT project will follow the conventional software process that is typical of all IT projects. The phases will include: business specification, system design, product development, testing, system implementation and maintenance and evaluation. Business specification will entail elicitation and assessment of the user and system requirements. Design will entail translation of the defined requirements into a set of design models, out of which the involve team will choose the best design. Development will entail translation of the design model that the developers settle on into program codes whose operation will follow the user requirements without compromising on the system requirements. Testing will involve assessment of whether the developed product functions as per the user-supplied requirements. Implementation will involve use of the developed system in the production environment, where students and other intended end-users will try executing their routinely duties to satisfy their r espective needs. Maintenance and evaluation will involve caring for the

A review of academic research undertaken in relation to Small and Essay

A review of academic research undertaken in relation to Small and Medium Sized Enterprises - Essay Example In the study, United Kingdom’s SMEs have been observed. It has been identified that SMEs also have a role to play in the economy of the UK. However, there are underlying challenges and problems that the country’s SMEs face which need to be addressed by the government and other stakeholders involved. The paper intends to identify the current academic research into small and medium sized enterprises and the major issues faced by these firms. It also tries to present the role of SMEs in the UK. The paper will try to provide a brief summary of the overall scenario at the end and will provide recommendation based on the challenges that the SMEs in the UK face so that significant improvements in the SMEs can be introduced and better opportunities created. Table of Contents 1 Executive Summary 2 Introduction 4 Critical Review into Current Academic Research 5 Challenges of SMEs 7 Role played by SMEs in the United Kingdom 8 Conclusion and Recommendation 12 References 14 Introduc tion Small and medium-sized enterprises (SMEs) are those firms that do not have any subsidiary and are independent in nature thus employing a certain number of employees. The number of employees may be different in different countries. In European Union, the limit set for employing the employees has been set to 250 for SMEs. However, certain countries lay down the limit of employing 200 employees. The use of the financial assets is also evident in order to define SMEs. A new European definition of SMEs came into existence in the year 2005. The new definition offers increase in the financial upper limits and therefore it states that the turnover of medium-sized enterprises must not be more than EUR 50 millions. Similarly, the turnover of small enterprises must not be more than EUR 10 millions and for the micro firms the turnover must not go above EUR 2 million. Consequently, the balance sheet of the medium enterprises must not surpass EUR 43 millions. The balance sheet of small and m icro enterprises must not go above EUR 10 million and EUR 2 million respectively (OECD, 2005). The SME sector comprises a wide range of firms such as recognized conventional family businesses that utilize nearly hundreds of workers. The SME sector also makes use of â€Å"survivalist† self-employed workers functioning in unorganised micro enterprises (International Institute for Sustainable Development, 2004). The main aim of the paper is to identify the role of the SME in the economy of the United Kingdom. The study will try to focus upon the current academic research on SMEs. Theories on SMEs will be identified and the role of SMEs in an international context as a mechanism for job creation, innovation and long term growth will be studied in detail in the sections below. Critical Review into Current Academic Research Small and medium-sized enterprises can avail innumerable behavioural benefits in comparison to their larger counterparts in the process of innovation. However, it has been identified that they also face certain material disadvantages. The problem they face has been evident in the process of developing suitable network of contacts with outside sources of both mechanical and technological expertise as well as advice (Rothwell & Dodgson, 1991). It is quite difficult to measure the importance of SMEs. However, it is a well known fact that small and medium enterprises are considered as the basis of most of the economies, generally in relation to influences on employment as well as

Emily's story Essay Example | Topics and Well Written Essays - 750 words - 1

Emily's story - Essay Example I am Emily, Emily Rose. Not long ago, I was a cheerful, lively and agile young girl with many friends and a bunch of activities which could not fit in the 24 hours of the day. I was outgoing, blunt and always the centre of attention, when in a group. No wonder, I was approached by many people for friendships and relationships, but I always aimed higher than just being ‘another girl’ in the world. I wanted to be someone people admire and get inspiration from. I wanted to be like my father; an inspirational personality and a great journalist. Indeed, he was my hero and the role model. I always had a strong bond of love and affection with him. But I never thought I would be a reason for his broken pride and humiliation. It was mid February, when I went on a trip with my college mates. I always loved going on such trips and explore different parts of the world and the people around. But it was unusual; it was not uncomfortable or displeasing, but unusual. For the first time, I got attracted to a person, John, for his thoughts, views and manners inspired me. We got along really well and I felt special when he was around. Like any other girl, I developed feelings for him; he had no different feelings than me. The month passed giving us many memories, and a life changing news; the news that changed my life and his views; the news that replaced the old confident Emily with a girl who could not face the world; the news that broke the pride of his father and his trust on his daughter. Yes, I was pregnant. I still wonder if this was the same John who always picked my call on the first ring, I looked at the side table and picked my phone again. No, I was not calling John but my ever loving father this time. I needed him, like I always did since my childhood. As expected, no later than an hour, he was right in front of me listening to my story. This was

3 Monthly Business Plan Working as a Sales Consultant Essay

3 Monthly Business Plan Working as a Sales Consultant - Essay Example These days, with a correct business plan, a successful casino business can be established (Stukey 2011, p. 6). Objectives The purpose of this casino business plan to be established in Disbury Manchester includes the following: 1. To retain the existing and attract new clients. 2. To attract cooperate clients. 3. To increase profits made by the casino. Background Disbury Manchester is a place with a large population of people and a lot of youths and old people. The general economy of Disbury Manchester is good and with a prior knowledge of the existing casino business. That means that the general population knows about the gambling business and the casino business at Disbury Manchester would not be a new thing. In knowing ones target group, many casino have established specific clients for their business (Stukey 2011, p. 50). Clients play a very important role in any business and hence casinos with many clients that are financially stable are the best kind of clients to have. Disbury Manchester being a place where people have the spending power, such has been directed in the casino business too and has brought a lot of profits. By proper advertisement and marketing strategies, many casinos have ended up being successful. With a proper business plan, any casino business could maximize its management and increase its profits (Stukey 2011, p. 12). Statistical evaluation In any gambling scenario, if in having clients with a higher financial capability to spend, means the casino business would boom. Such would be attracted to the casino business following the means stated below. In addition, with proper advertisement and marketing, a given casino business would also boom If in a given day, operating 24 hours a day, and having an estimated client number of 150 in a day, the casino business could cash in approximately 3,000 Euros. Hence in a good month, it could get approximately 270,000 Euros. After paying its employees, it could remain with approximately 100,000 Euro s profit. Therefore, in 3 months, the casino business might make approximately 300,000 Euros profit. In order to cash in such profits, a number of things have to be kept in place. Ways of improving the casino business How to attract cooperate clients This can be achieved by intensifying on marketing and advertising campaigns. Proper marketing usually has the effect of attracting people to the gambling place. In addition, by offering free promotions, may still attract some cooperate clients. Identifying cooperate clients from competing businesses and offering better place in your casino may also be another way of attracting them (Stukey 2011, p. 60). Driving away your competitors could also be another means of attracting cooperate clients to the casino. With proper marketing and advertisement and hopes of the casino making profits, cooperate clients would not hesitate to flock into that organization. How to retain existing and attract new clients Ensuring that employees at the casino place are straight in the way they operate with clients may also help in retaining clients. A casino with workers that are friendly may have many customers flocking to their side than that which does not have (Stukey 2011, p. 45). Offering promotions to clients may also be beneficial in retaining existing clients and attract new clients since all people love free things. For example, one may come up with a way to reward clients who win certain amount of money, like giving gifts and vouchers (Stukey 2011, p.88). Having the proper target for the casino business could also have an impact on the number of clients one would wish to attract. In having a multiple market for your business like the age groups 20 to

The Troubled History of the Airbus A380 Essay Example | Topics and Well Written Essays - 2750 words - 2

The Troubled History of the Airbus A380 - Essay Example The results of the analysis show that the role of systems and operations management at Airbus is underestimated, and, as a result, not properly integrated into the business. This drawback, through the poor organizational structure, inefficient HR practices, and weak organizational culture and leadership, has lead to lower productivity of the employees, and, as a result, financial losses of the company. Six Sigma or business process re-engineering approaches to improving business processes have been identified as the most effective to be used by Airbus. At the same time, radical changes of BPR approach seem to be more appropriate - the faster Airbus introduces innovations, the faster organizational efficiency will improve. Communication channels and strategies, as well as leadership and organizational culture within the company, should be improved in order for the changes to be effective. Technological advancements in form of management information, transaction processing systems, dec ision support Systems and Executive support systems should be used by the company in order to make its business processes more effective and efficient. In this context of systems and operations management is one of the keys to helping a company in its attempts to improve and strengthen its positions in the market. Therefore, the given report is an attempt to determine and analyze how in particular systems and operations management, as well as its integration within the business, works for supporting and improving organization’s business efficiency. Furthermore, the role of Soft Systems Methodology will be determined in relation to analyzing and defining the business requirements. People, technology, and organizational issues will be analyzed in order to define how in particular they contribute to the improvement of company’s operations. All the above-presented purposes of the report will be drawn upon the example of an existing company with relatively long and comparat ively successful history of operations – Airbus. Airbus’ practical experience and operations outputs will be used for analyzing and making recommendations regarding the effectiveness of the company’s systems and operations management. Operations management itself, according to Slack, Chambers, and Johnston (2010), is a set of activities aimed at effective management of the resources needed for production and delivery of services and products. Information systems, in their turn, are aimed at gathering, processing, storing and distributing data required for making decisions and controlling an organization (Laudon and Laudon, 2007). As such, information systems are to optimize the working processes within the organization by means of structuring data and automating certain processes for them to become more effective.

How does the Pentagon currently try to influence the content of Essay - 1

How does the Pentagon currently try to influence the content of Hollywood movies - Essay Example The relationship between Hollywood and Pentagon is not entirely a new phenomenon, or something dubious. The Pentagon would claim that it evolved out of a historic necessity, during the World War I when the State very much needed domestic support for the war. Pentagon in fact won with this logical premise to get license to interfere in the media industry. But now the relationship has matured and the interference has become mandatory to preserve and protect the image of the US Army, Marines and the Air Force, particularly in the wake of the US military operations after the Cold War. ‘Pentagon today sees the film business as an important part of public relations.’ Military depictions have become more of a commercial for them. Pentagon’s objectives Pentagon is not alone, many organisations like the CIA have their liaison offices in the Hollywood to influence the content of the film. But no doubt the biggest influence i that of the Pentagon’s ‘which exercises control over the films in which military are involved by providing soldiers and equipment or by refusing them.’ The Pentagon has three main objectives in trying to control the entertainment industry. The first is to teach history to the world as the United States sees it, or you can say an American version of the occurrences around the world, something like embedded reporting or embedded journalism. A real propaganda of the American policies. The second is to create a good image for the military. This includes recommendations to use sober, spruced up language, (no foul language!), no use of drugs or other unnatural or offensive behaviour.

The Troubled History of the Airbus A380 Essay Example | Topics and Well Written Essays - 2750 words - 2

The Troubled History of the Airbus A380 - Essay Example The results of the analysis show that the role of systems and operations management at Airbus is underestimated, and, as a result, not properly integrated into the business. This drawback, through the poor organizational structure, inefficient HR practices, and weak organizational culture and leadership, has lead to lower productivity of the employees, and, as a result, financial losses of the company. Six Sigma or business process re-engineering approaches to improving business processes have been identified as the most effective to be used by Airbus. At the same time, radical changes of BPR approach seem to be more appropriate - the faster Airbus introduces innovations, the faster organizational efficiency will improve. Communication channels and strategies, as well as leadership and organizational culture within the company, should be improved in order for the changes to be effective. Technological advancements in form of management information, transaction processing systems, dec ision support Systems and Executive support systems should be used by the company in order to make its business processes more effective and efficient. In this context of systems and operations management is one of the keys to helping a company in its attempts to improve and strengthen its positions in the market. Therefore, the given report is an attempt to determine and analyze how in particular systems and operations management, as well as its integration within the business, works for supporting and improving organization’s business efficiency. Furthermore, the role of Soft Systems Methodology will be determined in relation to analyzing and defining the business requirements. People, technology, and organizational issues will be analyzed in order to define how in particular they contribute to the improvement of company’s operations. All the above-presented purposes of the report will be drawn upon the example of an existing company with relatively long and comparat ively successful history of operations – Airbus. Airbus’ practical experience and operations outputs will be used for analyzing and making recommendations regarding the effectiveness of the company’s systems and operations management. Operations management itself, according to Slack, Chambers, and Johnston (2010), is a set of activities aimed at effective management of the resources needed for production and delivery of services and products. Information systems, in their turn, are aimed at gathering, processing, storing and distributing data required for making decisions and controlling an organization (Laudon and Laudon, 2007). As such, information systems are to optimize the working processes within the organization by means of structuring data and automating certain processes for them to become more effective.

Week 5 discusison and participation questions Essay

Week 5 discusison and participation questions - Essay Example The cycles differ in methodology, time requirements, documentation requisites, man hours needed, and complexity. The accounts payable account is very important because most acquisition and payment transactions go through that account. Due to the fact that the accounts payable account is usually material auditors often have to use extensive analytical procedures and tests of details of balances. Accounts payables can be defined as unpaid obligations for goods and services. The methodology to perform an audit of accounts payables is illustrated in the following steps: It is amazing how accurate and reliable independent audits of financial statements are. There are tens of thousands of audits performed yearly on public companies and auditors accurately determine when any material misstatement or fraudulent activity occurs. Two analytical procedures that can be used to compare data and information from the financial statements is vertical and horizontal analysis. The use of statistical models can help auditors determine the audit risk very accurately. Material misstatements can be identified accurately by the auditors when they have the full honest cooperation of the accounting and managerial staff. Your assessment of the importance of test controls is very accurate. If an auditor determines that the managerial staff established good internal controls the auditor has a better audit trail to follow. Substantive test are critical for auditors to determine whether a company is subject to audit risks. If a company has internal weaknesses within the accounting department substantive tests can detect these types of accounting anomalies. It is true that auditors often assumed that if the internal controls of the company are strong the risk of fraudulent behavior is lower. The ability of auditors to identify risks and ways to fix those risks to improve the efficiency of an operation is a value added proposition of auditing work. Substantive

Challenges in the Business Environment Essay Example for Free

Challenges in the Business Environment Essay There has been no change to Apple Code of Conduct policy since 2014 when Apple started taking previous audit scores into consideration and conduct detailed risk assessments with suppliers who had not been audited in the past before awarding the new business. In 2014, we reviewed 459 suppliers, and factored their responsibility performance into our decisions. This engagement has allowed Apple to address over 700 findings related to labor standards, worker safety, permits, environmental hazards, and chemical management before production began (Apple – 2014 Supplier Code of Conduct). Apple has made significant progress, gaps still exist, and there is more work to do. Apple knows that workers are counting on them and they will not stop until every person in their supply chain is treated with the respect and dignity they deserve (Apple Supplier Responsibility 2015 Progress Report). Apple believes that it is not enough to just set high standards they must work every day to make sure they’re upheld. Apple Supplier Code of Conduct is among the toughest in the industry. To track working conditions at suppliers’ facilities, we conduct regular, in-person audits deep into the supply chain. Audits remain essential to Apple work, but they’re only the beginning. Apple reports monthly on working hours for over one million workers with hopes that their openness will inspire other companies. But more important, Apple believe the feedback that transparency invites makes us even better (Apple Supplier Responsibility 2015 Progress Report). Apple’s suppliers are required to provide safe working conditions, treat workers with dignity and respect, act fairly and ethically, and use environmentally responsible practices wherever they make products or perform services for Apple. Apple requires its suppliers to operate in accordance with the principles in this Apple Supplier Code of  Conduct (â€Å"Code†) and in full compliance with all applicable laws and regulations. This Code goes beyond mere compliance with the law by drawing upon internationally recognized standards to advance social and environmental responsibility. This Code outlines Apple’s expectations for Supplier conduct regarding labor and human rights, health and safety, environmental protection, ethics, and management practices. Apple assesses its suppliers’ compliance with this Code, and any violations of this Code may jeopardize the supplier’s business relationship with Apple, up to and including termination. This Code applies to Apple suppliers and their subsidiaries, affiliates, and subcontractors (each a â€Å"Supplier†) providing goods or services to Apple, or for use in or with Apple products (Apple – 2014 Supplier Code of Conduct). To show that Apple believes that it is not enough to just set high standards and that they must work every day to make sure they’re upheld. In 2014, over 2.3 million workers were trained on Apple’s Co de and their rights. Apple invested millions of dollars to expand our Supplier Employee Education and Development (SEED) program since it began. SEED now totals 48 classrooms in 23 facilities equipped with iMac computers, iPad devices, education software, video conferencing systems, and more. To make sure the standards were upheld Apple performed 633 audits covering over 1.6 million workers in 2014. Apple also audited suppliers in 19 countries and calls were made to 30,000 workers to make sure their rights were being upheld (Apple – 2014 Supplier Code of Conduct). Apple Suppliers Understanding of Their Standards, Responsibilities, and Company Relationship Apple is proud of the strong relationships they have built with their suppliers, many of whom have been working with them for years. Apple periodically reviews their relationships and adds new suppliers as needed. Apple requires each of its suppliers to meet the highest standards for all goods and services. Our requirements include a commitment to rigorous quality assurance. In addition, suppliers must be committed, as we are, to ensuring the highest standards of soci al responsibility. The ideal suppliers are those who understand our culture and expectations. We value suppliers who take the time to learn about and understand our business and who look for ways to add value. These suppliers know the importance of making and meeting commitments and delivering the highest quality goods and services (Apple Apple and Procurement). Apple business environment is  competitive and fast-paced. Apple suppliers must understand this dynamic and be agile and flexible in responding to changing business conditions. All over the world, people are building Apple products and Apple has a responsibility to make sure that each person is treated with dignity and respect. It’s a massive challenge where Apple work is never done, but each year they implement meaningful, lasting changes across their supply chain. Because of this around the globe, Apple employees are united in bringing equality, human rights, and respect for the environment to the deepest layers of their supply chain. Apple goes deep into their supply chain to enforce their social and environmental standards by empowering workers through education, demanding that suppliers treat workers fairly and ethically at all times, having safe and healthy facilities, and hold their products and processes to the highest environmental standards (Apple Supplier Responsibility 2015 Progress Report). Apple believes that in order to make impactful changes across their supply chain, it’s important to understand firsthand what’s happening inside their suppliers’ facilities. That’s why they don’t simply employ and review audits from behind a desk in Cupertino. Instead, they directly gauge how their supplier facilities are doing by regularly visiting and partnering with their suppliers around the world, so when they discover a problem, they can work together to get it fixed (Apple – Accountability). To make sure the standards are understood and upheld Apple performed 633 audi ts covering over 1.6 million workers. Apple also audited suppliers in 19 countries and calls 30,000 workers to make sure their rights are being upheld. Every audit is led by an Apple auditor and supported by local third-party auditors. These third parties are experts in their fields and all have been trained to use our detailed auditing protocols. During each audit, Apple grade suppliers on more than 100 data points corresponding to each category of our Supplier Code of Conduct (Apple – Accountability). Apple auditors are highly skilled at identifying when suppliers are covering up information. Apple audits are proven to improve supplier compliance. Each year we review and raise our already strict requirements, and suppliers continue to meet our increasingly stringent standards. In 2014, facilities audited two times scored 25 percent higher than those facilities with first-time audits. Facilities audited three times or more scored 31 percent higher than facilities audited  for the first time (Apple – Accountability). In addition to these regular, prescheduled audits, Apple randomly select facilities to audit unannoun ced. These surprise audits help ensure that our suppliers continue to meet our standards at all times not just during scheduled visits. Apple conducted 40 surprise audits in 2014, where their team visited suppliers on the spot and inspected the facility within hours. After the audit Apple conducts physical inspections, reviews documents, and interviews workers in their native languages, without their managers present. Afterward, workers are given a phone number, so they have the opportunity to securely and confidentially provide additional feedback about a facility to our team, including anything they consider to be unethical behavior. Apple encourages workers to report any retaliation to us, and we follow up with all suppliers to address each reported issue (Apple – Accountability). Inclusion these audits, code of conduct, and standards give Apple suppliers the understanding of what it means to be part of the company. Reference Apple Accountability. (2015, January 1). Retrieved March 7, 2015, from http://www.apple.com/supplier-responsibility/accountability/ Apple Apple and Procurement. (2015, January 1). Retrieved March 7, 2015, from http://www.apple.com/procurement/ Apple – 2014 Supplier Code of Conduct. (2014, January). Retrieved March 3, 2015 from https://www.apple.com/ca/supplierresponsibility/pdf/Apple_Supplier_Code_of_Conduct.pdf Apple Supplier Responsibility Progress Report. (2015, January). Retrieved March 3, 2015 from https://www.apple.com/supplierresponsibility/pdf/Apple_Progress_Report_2015.pdf

Egyptian Society :: essays research papers

Egyptian Society   Ã‚  Ã‚  Ã‚  Ã‚  The Egyptian society, with all its complex writing and monuments, was like any other; if you understand the hieroglyphics. In this essay, I will report to my government how the Egyptian writing and scribes affected the Egyptian life and government.   Ã‚  Ã‚  Ã‚  Ã‚  The Egyptian writing material used was stone and papyrus. It was used to inscribe writing in the big monuments known as pharaohs. The word â€Å"pharaohs† meant a form of title â€Å"great house.† The writing in these monuments was called hieroglyphics; which meant â€Å"priest writing† in ancient Greece. This writing was on every monument and was there to describe the power that the pharaohs had; it also described the deeds and accomplishments that each pharaoh had. The writing was also not that easy understood, it wasn’t like the writing we use today; it was more complex. They did not appear to use words but figures that meant different things. They often had symbols of animals and even other people. The writing was what made the monument.   Ã‚  Ã‚  Ã‚  Ã‚  If we were to be able to read fully what this hieroglyphics were it would be very useful to us. Not useful in a sense to use this information against them, but it would be useful to recognize the people that lived and ruled Egypt at that time. It would give us a sense of history as to how our world was ruled in past times.   Ã‚  Ã‚  Ã‚  Ã‚  In addition, if these writings were to be erased, the impact on the society would be tremendous. Not only would the society loose place as to who was what but they would loose their pasts. Although some might still have memories, they would not have the writings to back up the monuments, the monuments would therefore be useless and they would have no meaning.

Let There Be Light Essay examples -- Energy Transportation Papers

Let There Be Light The sun shines brightly over the rolling green hillsides on a beautiful summer day. Green leaf-covered trees wave gently in the breeze next to the road, soaking up the light. However, if you look closely, off in the distance, you might catch a glimpse of some odd-looking vehicles approaching at a steady pace. As the pack zooms by, you cannot help but notice the black panels covering each car. You curiously wonder what purpose they serve, and why these automobiles left no smell of exhaust behind. Suddenly, you realize the connection: It was right under your nose the whole time! Just as the trees use sunlight to grow and reproduce, these solar powered cars convert the sun’s rays into energy that propels them onward. History In 1839, a French scientist named Edmond Becquerel experimented with electronics and found that he could create a weak electric current using selenium, a light-sensitive metal that responded to the sun’s rays. Becquerel had discovered â€Å"photovoltaics† (â€Å"photo† meaning â€Å"light,† â€Å"voltaic† meaning â€Å"power†), or the PV effect, which turned out to be the key to harnessing solar energy and converting it into useful forms (Bellis 1). Although he had little explanation for this phenomenon, his successors picked up the investigative process where he left off. In 1870, Heinrich Hertz researched and experimented with selenium, and produced a primitive light-to-electricity machine (1). As time progressed, scientists developed newer and better solar energy converters using silicon, which had a much higher efficiency than selenium. Solar cells were first officially invented by Charles Fritts in 1883 (1). Fritts used the selenium metal, which ... ... Cars – Solar Energy and Photovoltaics.† New York: About, Inc., 2002. 23 Aug. 2002. â€Å"History of the World Solar Challenge.† World Solar Challenge. 23 Aug. 2002. Shnayerson, Michael. â€Å"The Car That Could - The Inside Story of GM's Revolutionary Electric Vehicle.† Businessweek Online. 23 Aug. 2002. â€Å"Solar Powered Vehicles.† Energy Efficiency and Renewable Energy Clearinghouse (EREC). 23 Aug. 2002. â€Å"Sunrayce.† University of Michigan. 23 Aug. 2002. â€Å"Tour a Solar Car.† American Solar Challenge. 23 Aug. 2002

I am Sam Movie Review

How does Jessie Nelson use a range of film techniques to portray the conflicting ideas of competence in parenthood in relation with disabled parents in the movie ‘I am Sam’? Jessie Nelson’s ‘I am Sam’ directed in 2001 tells a story of a mentally-challenged man, Sam Dawson, and his relentless fight with the legal system for custody of his daughter, Lucy Diamond Dawson. Nelson forces the audience to question Sam’s capabilities and limits of being a ‘good parent’ through symbolism, characterization, use of camera and editing techniques. Social security services bring their attention to Sam and Lucy as her 8th birthday approaches.They are doubtful that Sam will be able to provide Lucy with the education and resources she deserves to reach her full potential as she slowly surpasses her father’s intellectual capabilities with the mentality of a 7-year-old. ‘All you need is love’ is the central quote of what the filmâ €™s message is built upon. Nelson’s use of a contradictory contrast between the two main characters sparks a conflict about what defines a good parent that challenges the viewer to ask themselves if love is enough. Sam is a very simple man. He is unexpectedly the dormant character in the film.Sam’s happiness solely relies on the happiness and security of his daughter Lucy alongside the support of his also mentally challenged close friends. On the other hand, Rita Harris who is Sam Dawson’s pro-bono lawyer, is materialistic who measures happiness by the items she has in her life as she uses her successful career to mask her dysfunctional, collapsing relationship with her young son and unfaithful husband. Startlingly, Rita is the active character who learns from Sam. Both characters are experience a loss of the relationship with their child but in completely opposing ways.To Sam, even though he is unable to pass down knowledge and support his daughter to an ac ademic level, he devotes his time for her whilst Rita is a direct contrast. In doing so, it creates tension as a battle of strength and the idea of perfection fluctuates between them. Nelson also uses editing techniques by creating different hues to portray Sam’s struggles with new experiences. Warm filters are used when Sam is with Lucy to symbolise the joy. However, cold blue shades are used in courtroom scenes, the hospital and supermarket scene.This was done for the purpose of displaying the uncomfortable environment for Sam as new experiences and change gives him fear. Children, particularly teenage girls, encounter great changes in the earlier stages of their life. In court, the question was put forth of how Sam would handle such situations such as puberty if he himself has no knowledge about the topic. In using this effect, it vividly illustrates to the viewer the struggles Sam will face in the years to come for Lucy, but are they challenges that any other ‘ordin ary’ father would struggle with as well is the question put forth for debate in the courtroom.Throughout the entire movie, hand-held cameras are used to film. Using this film technique gives a more documentary feel that enables the viewer to feel more part of the action. The audience views the film through the perspective of Sam Dawson and the use of hand-held cameras allows an emotional attachment to develop with Sam’s character as we witness his love and devotion to Lucy. Consequently, the viewer is manipulated to side with Sam’s viewpoint that he deserves custody of Lucy and has enough to offer her despite all the testimonies against Sam’s will.Along the film we are a bystander and observe the ongoing battle of beliefs of the needs of a child. Symbolism is an important film technique used that reflects the character’s emotions at certain points in the movie. The scene with Sam and Lucy on the swing towards the beginning of the movie incorporates white birds flying over their heads which signifies the freedom they had, their blissful smiles and shared laughter alongside the slow and peaceful music express their happiness with one another.The loss of freedom is a strong theme explored which is evident in the use of symbolism throughout. Paper cranes appear repeatedly as they represent happiness, good luck and peace- primarily seen during the beginning of the movie. The paper plane Sam subtly throws to Lucy before the final court hearing shows his carefree, child-like personality whilst foreshadowing the freedom to come for these two characters which informs the viewer Sam is not ready to give up.The joy they share with each other is put to test when we are questioned if love is really all you need to raise a child to their full potential. The butterfly origami Lucy presents to her class is a subtle representation of her growth and development as she describes the changes a caterpillar goes through. This mirrors the conflict raised because Lucy’s intellectual abilities will exceed her 7-year-old minded father.The disparity of the use of symbolism between growth and development in contrast to happiness and freedom forces the viewer to question which is of greater importance. Jessie Nelson’s use of film techniques have shaped I am Sam into a very powerful and emotional film despite its touching storyline. The emotional attachment between the audience and characters develops greatly that makes the viewer connect with Sam through camera and editing techniques, characterization whilst symbolism reflects the swaying values of happiness, freedom and intellectuality. I am Sam Movie Review How does Jessie Nelson use a range of film techniques to portray the conflicting ideas of competence in parenthood in relation with disabled parents in the movie ‘I am Sam’? Jessie Nelson’s ‘I am Sam’ directed in 2001 tells a story of a mentally-challenged man, Sam Dawson, and his relentless fight with the legal system for custody of his daughter, Lucy Diamond Dawson. Nelson forces the audience to question Sam’s capabilities and limits of being a ‘good parent’ through symbolism, characterization, use of camera and editing techniques. Social security services bring their attention to Sam and Lucy as her 8th birthday approaches.They are doubtful that Sam will be able to provide Lucy with the education and resources she deserves to reach her full potential as she slowly surpasses her father’s intellectual capabilities with the mentality of a 7-year-old. ‘All you need is love’ is the central quote of what the filmâ €™s message is built upon. Nelson’s use of a contradictory contrast between the two main characters sparks a conflict about what defines a good parent that challenges the viewer to ask themselves if love is enough. Sam is a very simple man. He is unexpectedly the dormant character in the film.Sam’s happiness solely relies on the happiness and security of his daughter Lucy alongside the support of his also mentally challenged close friends. On the other hand, Rita Harris who is Sam Dawson’s pro-bono lawyer, is materialistic who measures happiness by the items she has in her life as she uses her successful career to mask her dysfunctional, collapsing relationship with her young son and unfaithful husband. Startlingly, Rita is the active character who learns from Sam. Both characters are experience a loss of the relationship with their child but in completely opposing ways.To Sam, even though he is unable to pass down knowledge and support his daughter to an ac ademic level, he devotes his time for her whilst Rita is a direct contrast. In doing so, it creates tension as a battle of strength and the idea of perfection fluctuates between them. Nelson also uses editing techniques by creating different hues to portray Sam’s struggles with new experiences. Warm filters are used when Sam is with Lucy to symbolise the joy. However, cold blue shades are used in courtroom scenes, the hospital and supermarket scene.This was done for the purpose of displaying the uncomfortable environment for Sam as new experiences and change gives him fear. Children, particularly teenage girls, encounter great changes in the earlier stages of their life. In court, the question was put forth of how Sam would handle such situations such as puberty if he himself has no knowledge about the topic. In using this effect, it vividly illustrates to the viewer the struggles Sam will face in the years to come for Lucy, but are they challenges that any other ‘ordin ary’ father would struggle with as well is the question put forth for debate in the courtroom.Throughout the entire movie, hand-held cameras are used to film. Using this film technique gives a more documentary feel that enables the viewer to feel more part of the action. The audience views the film through the perspective of Sam Dawson and the use of hand-held cameras allows an emotional attachment to develop with Sam’s character as we witness his love and devotion to Lucy. Consequently, the viewer is manipulated to side with Sam’s viewpoint that he deserves custody of Lucy and has enough to offer her despite all the testimonies against Sam’s will.Along the film we are a bystander and observe the ongoing battle of beliefs of the needs of a child. Symbolism is an important film technique used that reflects the character’s emotions at certain points in the movie. The scene with Sam and Lucy on the swing towards the beginning of the movie incorporates white birds flying over their heads which signifies the freedom they had, their blissful smiles and shared laughter alongside the slow and peaceful music express their happiness with one another.The loss of freedom is a strong theme explored which is evident in the use of symbolism throughout. Paper cranes appear repeatedly as they represent happiness, good luck and peace- primarily seen during the beginning of the movie. The paper plane Sam subtly throws to Lucy before the final court hearing shows his carefree, child-like personality whilst foreshadowing the freedom to come for these two characters which informs the viewer Sam is not ready to give up.The joy they share with each other is put to test when we are questioned if love is really all you need to raise a child to their full potential. The butterfly origami Lucy presents to her class is a subtle representation of her growth and development as she describes the changes a caterpillar goes through. This mirrors the conflict raised because Lucy’s intellectual abilities will exceed her 7-year-old minded father.The disparity of the use of symbolism between growth and development in contrast to happiness and freedom forces the viewer to question which is of greater importance. Jessie Nelson’s use of film techniques have shaped I am Sam into a very powerful and emotional film despite its touching storyline. The emotional attachment between the audience and characters develops greatly that makes the viewer connect with Sam through camera and editing techniques, characterization whilst symbolism reflects the swaying values of happiness, freedom and intellectuality.

Photoshop Action Zoom Blurring Effect

Photo Effects: Action Zoom Blurring Effect By Steve Patterson, Photoshop Essentials. com ACTion Zoom BLurring EffECT In this Photoshop photo effects tutorial, we’ll learn how to add some action and a sense of motion to a photo with a zoom blur effect. We’ll use Photoshop’s Radial Blur filter to add the initial blurring, then we’ll bring back some of the original image using a layer mask and the Gradient Tool. Not only is this a great (and popular) way to help bring an image to life, but the entire effect can be completed in less than five minutes once you’re comfortable with the steps.Here’s the photo I’ll be using for this tutorial: The original image. Here’s how it will look after adding the blur effect: Let’s get started! The final â€Å"action zoom† effect. Step 1: Duplicate The Background Layer The first step in creating our action zoom effect is to duplicate the Background layer so we can work on a separate c opy of the image, which will allow us to bring back some of the original image later. With our photo newly opened in Photoshop, if we look in the Layers panel, we can see that we currently have one layer, the Background layer, which is the layer than contains our photo:The original image appears on the Background layer in the Layers panel. This Photoshop Tutorial  © 2009 Steve Patterson, Photoshop Essentials. com. Not To Be Reproduced Or Redistributed Without Permission. 1 Photo Effects: Action Zoom Blurring Effect By Steve Patterson, Photoshop Essentials. com To duplicate the Background layer, go up to the Layer menu in the menu Bar at the top of the screen, choose new, and then choose Layer via Copy. Or, for a faster way to duplicate a layer in Photoshop, use the keyboard shortcut Ctrl+J (Win) / Command+J (Mac): Go to Layer > New > Layer via Copy, or press Ctrl+J (Win) / Command+J (Mac).Either way you choose tells Photoshop to make a copy of the layer, and if we look again in th e Layers panel, we can see that we now have two layers. The original Background layer is on the bottom, while a brand new layer named â€Å"Layer 1† sits above it. If we look at the preview thumbnails to the left of the layer names, we can see that both layers contain the same image, which means we can now do whatever we want to the image on â€Å"Layer 1† and the original photo will remain safe and unharmed on the Background layer below it: An exact copy of the image now appears on â€Å"Layer 1† above the Background layer.Step 2: Apply The radial Blur filter With â€Å"Layer 1† selected in the Layers panel (it should be highlighted in blue), go up to the filter menu at the top of the screen, choose Blur, and then choose radial Blur: Go to Filter > Blur > Radial Blur. This brings up Photoshop’s Radial Blur dialog box. The Radial Blur filter gives us a choice of two different types of blurring – Spin and Zoom. Since we’re creating a z oom effect, set the Blur method option on the left side of the dialog box to Zoom. Directly below the Blur Method option is the Quality option. Choose Best for the quality.We control how much blurring is applied to the image with the Amount option at the top of the dialog box. The higher the Amount value we select, the more blurring is applied. Drag the slider towards the right to increase the Amount value, or drag it towards the left to decrease it. Unfortunately, the Radial Blur filter doesn’t give us a preview of the effect, so you’ll probably need to try a few different values before you find the one that works best for your image. I’ll explain how to do that in a moment. I’m going to set my Amount value to 50, but the value you end up choosing may be different.Finally, use the Blur Center box on the right side of the Radial Blur dialog box to set the point where the blur will appear to be â€Å"zooming† out from. Simply click inside the box to set the point. Again, there’s no way to preview the effect before running the filter so be prepared to try a few times before you get it right. I want my blur effect to appear to be coming from behind the girl’s head, so I’m going to click above and to the right of center in the box to set my point. Set the blur type, quality, amount and â€Å"zoom point†. This Photoshop Tutorial  © 2009 Steve Patterson, Photoshop Essentials. com.Not To Be Reproduced Or Redistributed Without Permission. 2 Photo Effects: Action Zoom Blurring Effect By Steve Patterson, Photoshop Essentials. com Click OK when you’re done to exit out of the dialog box. Depending on the speed of your computer, as well as the size and complexity of your image, you may need to wait a bit for Photoshop to finish applying the blur, so don’t panic if it seems like nothing is happening. After waiting a few seconds for Photoshop to do its thing, here is my image with the zoom blur ap plied: It may take a few tries before you get the results you want with the Radial Blur filter.If you’re not happy with your initial blur results and want to try again, first undo the filter by going up to the Edit menu at the top of the screen and choosing undo radial Blur. Or, for a faster way to undo the filter, use the keyboard shortcut Ctrl+Z (Win) / Command+Z (Mac): Undo the blur effect with Edit > Undo Radial Blur, or press Ctrl+Z (Win) / Command+Z (Mac). Then, to quickly bring the Radial Filter dialog box back up, press Ctrl+Alt+F (Win) / Command+Option+F (Mac). Choose a different Amount value and/or set a different point for the zoom effect in the Blur Center box, then click OK to run the filter again.You can undo and redo the filter as many times as you need until you get the results you want. Step 3: Add A Layer mask The problem with our blur effect is that it’s covering up the entire image, which isn’t really what we want. In my case, the blur effect is distorting the girl’s face, so I want to hide the effect in that part of the image and allow the original photo to show through. We can do that easily using a layer mask. With â€Å"Layer 1† still selected, click on the Layer mask icon at the bottom of the Layers panel. It’s the icon that looks like a rectangle with a round hole in the center of it:Click on the Layer Mask icon. Nothing will appear to happen in the document window, but a layer mask thumbnail appears to the right of the preview thumbnail for â€Å"Layer 1† in the Layers panel, letting us know that we’ve added our layer mask. If you look closely at the thumbnail, you’ll see a white highlight border around it, which tells us that the layer mask, not the layer itself, is selected: The highlight border around the layer mask thumbnail tells us that the mask, not the layer, is selected. This Photoshop Tutorial  © 2009 Steve Patterson, Photoshop Essentials. com. Not To Be Repro duced Or Redistributed Without Permission. Photo Effects: Action Zoom Blurring Effect By Steve Patterson, Photoshop Essentials. com Step 4: Select The gradient Tool We’re going to draw a black-to-white gradient on the layer mask to hide part of the blur effect and create a nice, smooth transition between the effect on â€Å"Layer 1† and the original image on the Background layer below it. To draw the gradient, we’ll need Photoshop’s gradient Tool, so select it from the Tools panel. You can also select the Gradient Tool by pressing the letter g on your keyboard: Select the Gradient Tool. Step 5: Select The Black to White gradientWith the Gradient Tool selected, right-click (Win) / Control-click (Mac) anywhere inside the document window to quickly bring up the gradient Picker. Click on the Black to White gradient to select it. It’s the third gradient from the left, top row: Click on the Black to White gradient in the Gradient Picker to select it. Cli ck anywhere outside of the Gradient Picker to close out of it when you’re done. Step 6: Select The radial gradient By default, the Gradient Tool is set to draw a standard linear gradient, but we also have different styles to choose from, all of which can be selected from the options Bar at the top of the screen.You’ll see a row of five icons, each one representing a different shape for the gradient (Linear, Radial, Angle, Reflected, and Diamond). Select radial gradient by clicking on its icon (second one from the left): Select the Radial Gradient. Step 7: Drag out A radial gradient To Hide Part of The Blur Effect I want to allow the girl’s face to show through the blurring effect, so with the Gradient Tool, the Black to White gradient and the Radial Gradient style selected, I’ll click in the center of her face to set my starting point for the gradient.Then I’ll simply drag my mouse towards the left until I’m just beyond her hair. The area in between the starting and end points of the gradient will become a smooth transition area between the blurring effect on â€Å"Layer 1† and the original image on the Background layer below it. Since I’m drawing a radial gradient, the gradient will extend 360 ° around my starting point (which means it doesn’t really matter which direction you drag from the starting point), creating a circular shape with black in the center and gradually changing to white as it extends out in all directions:Drag out a Radial Gradient across the area where you want to hide the blur effect and reveal the original photo underneath. Since we drew the gradient on the layer mask, not on the layer itself, we don’t see the gradient in the document window. This Photoshop Tutorial  © 2009 Steve Patterson, Photoshop Essentials. com. Not To Be Reproduced Or Redistributed Without Permission. 4 Photo Effects: Action Zoom Blurring Effect By Steve Patterson, Photoshop Essentials. com I nstead, we see the results of the gradient on the layer mask. The girl’s face is now visible through the blurring effect:Drawing the gradient on the layer mask reveals part of the original image underneath. Even though we can’t see the gradient in the document window, we can see it if we look at the layer mask thumbnail in the Layers panel. The black area represents the part of the layer that’s now hidden from view. As the gradient becomes lighter towards the edges, more of the layer becomes visible. The white areas are where the layer is completely visible: If you’re not happy with your initial gradient, simply press Ctrl+Z (Win) / Command+Z (Mac) to undo the gradient, then try again.The layer mask thumbnail shows us the radial gradient we added. Step 8: Lower The opacity To fine-Tune The results If you find that your blur effect is too strong, you can reduce its intensity by lowering the opacity of â€Å"Layer 1†. Lowering the layer’s opac ity value will allow more of the original image on the Background layer below it to show through. You’ll find the opacity option in the top right of the Layers panel. Keep an eye on your document window as you adjust the opacity to judge the results.I’m going to lower mine down to around 70% (left): Lower the opacity of â€Å"Layer 1† to reduce the intensity of the blur. And with that, we’re done! Here, after fine-tuning my results with the Opacity option, is my final â€Å"action zoom effect† result: for more Adobe Photoshop tutorials, visit Photoshop Essentials. com @ www. photoshopessentials. com! The final photo effect. This Photoshop Tutorial  © 2009 Steve Patterson, Photoshop Essentials. com. Not To Be Reproduced Or Redistributed Without Permission. 5

Introduction to the Concept of Holistic Marketing Essay

The shortest definition of Marketing Management is â€Å"Meeting Needs Profitably†. Whose Needs ? – The needs of the people, or the customers or consumers, Who is trying to meet ? – The Producer, Marketer or the Company, What is the Objective ? – With profit to the company, & satisfaction to the customers. What Is Marketed Marketing people are involved in marketing the following 10 types of entities – Goods – Physical products, consumer products, consumer durables Services – Transport, repair & maintenance, legal, financial, consultancy, hotel, specialised skills Events – Trade shows, sports, world cups, vintage car rally, fashion shows, artistic performance Experiences – Theatres, opera, Disney-world, trekking, ocean cruise, cinema, music concerts Persons – Celebrity marketing, film stars, politicians, artists, performers, advertisers Places – Cities, states, countries for tourism, leisure & place for industrialisation & business Properties – Ownership of tangible properties like real estate, house, apartment, farm house, precious metals and intangible properties like financial portfolio of various securities Organisations – Building up identity, image, reputation, and value in the minds of consumers Information – It can be produced , packaged & marketed as a product – text books, encyclopaedias, magazines & journals on literature, science, technology, medicine info, available thru internet Ideas – The concept regarding a utility, business opportunity, advertising / marketing ideas, scientific & technical, social, financial, psychological etc. Marketing Concepts The Marketing concepts under which organisations have conducted marketing activities include : Exchange Concept – Exchange of goods and services between two agencies called buyer and seller, or exchange of goods and services for money or barter system. Production Concept – Widely available and inexpensive, high production efficiency Product Concept – Quality, performance, utility, innovative features etc. Selling Concept – Aggressive selling and promotion effort. â€Å"The purpose of marketing is to sell more stuff to more people more often for more money in order to make more profit†. Marketing Concept – â€Å"Products/Production† oriented concept ( make & sell ) has changed to â€Å"Consumer† oriented concept ( sense & respond ). Instead of â€Å"hunting† marketing is gardening†. The job is not to find the right customer for the products, but the right products for the customers. The perceptive contrast between the selling and marketing concepts – selling focuses on the needs of the seller, marketing on the needs of the buyer. Holistic Marketing Concept – Marketers in the current age are increasingly recognising the need to have a more complete & cohesive approach that goes beyond traditional application of marketing concepts. This concept is based on the development, design and implementation of marketing programs, processes and activities that recognise their breadth and inter-dependencies. Holistic Marketing recognises that â€Å"everything matters† with marketing – and that a broad integrated perspective is often necessary. The important components are : Integrated Marketing, Internal Marketing, Relationship Marketing, Social Responsibility Marketing. We shall discus each one of these in the following. Trends In Marketing Practices The marketplace is not the same as it used to be. It is rapidly changing as a result of major, sometimes interlinking societal forces that have created new behaviours, new opportunities & new challenges, such as : Globalisation, Deregulation, Privatisation, Technological Advances, The Internet Revolution, Customer Empowerment, Customisation, Market Fragmentation, Hightened Competition, Retail Transformation, etc. In response to this rapidly changing environments companies have restructured their business & marketing practices in some of the following ways : Reengineering : Appointing teams to manage customer-value-building processes & break down walls between departments. Outsourcing : Greater willingness to buy more goods & services from outside domestic or foreign vendors. Benchmarking : Studying â€Å"best practice companies† to improve performance. Supplier Partnering : Increased partnering with fewer but better value-adding suppliers. Customer Partnering : Working more closely with customers to add value to their operation. Merging : Acquiring or merging with firms in the same or complementary industries to gain economy of scale & scope. Globalising : Increased effort to â€Å"Think Global & Act Local†. Flattening : Reducing the number of organisational levels to get closer to the customers. Focusing : Determining the most profitable business & customers & focusing on them. Accelerating :Designing the organisation & setting up processes to respond more quickly to changes in the environment. Empowering : Encouraging & empowering personnel to produce more ideas & take more initiative. Accordingly the role of marketing organisation is also changing. Traditionally, the marketers have played the role of middlemen between the customers & the various functional areas of the organisation. In a networked enterprise, every functional area can interact directly with customers. Thus marketing needs to integrate all the customer-facing processes so that customers a single face (Integrated Marketing) & hear a single voice (Integrated Marketing Communications) when they interact with the company. Integrated Marketing One of the major tasks of marketers is to â€Å"integrate† all the marketing activities & programmes like â€Å"creating†, â€Å"communicating† & â€Å"delivering† value to the customers. The Famous Marketing Mix – the Four Ps, as devised by McCarthy constitute the traditional marketing activities in four broad groups as given below in details : Products – Design, Features, Brand Name, Models, Style, Appearance, Quality, Warranty, Package (design, type, material, size, appearance & labelling), Service ( pre-sale, after sale, service standards, service charges), Returns. Price – Pricing Policies, List Price, Margins, Discounts, Rebates, Terms of Delivery, Payment Terms, Credit Terms, Instalment Purchase Facility, Resale Price, Maintenance prices. Place – Channels of Distribution ( channel design, types of intermediaries, location of outlets, channel remuneration, dealer-principle relation, etc.), Physical Distribution (transportation, warehousing, inventory levels, order processing, etc.) Promotion – Personal Selling, Selling Expertise, Size of Sales Force, Quality of Sales Force, and Marketing Communications – Advertising (media-mix, media vehicles, and programmes), sales promotions, publicity & public relations, direct & interactive marketing). Now, these traditional concepts of Four Ps represent the sellers’ view of the marketing tools available to influence buyers. In holistic marketing one has to see also the buyers’ point of view, where each of these tools will deliver the customers’ benefit or value. Robert Lauterborn suggested the buyers’ Four Cs as follows : Product = Customer Solution, Price = Customer Cost, Place = Convenience, Promotion = Communication Thus the successful companies are those who can meet (1) customer needs (2) economically, (3) conveniently & (4) with effective communication. Two broad concepts of integrated marketing are as follows : Several different marketing activities are used to create, communicate & deliver customer value, All marketing activities coordinated to maximise their joint efforts. Or in other words, the design & implementation of one activity is done with all other activities in mind. The business of running a successful organisation is to integrate the system for management of demand, resources & network. Integrated marketing communication is a case in point. Internal Marketing Internal marketing ensures that everyone in the organisation adopts appropriate marketing principles and the top management should see it happen. This is the management task of hiring, training & motivating the employees to serve the customers well. Smart & successful companies understand that there is as much activity outside the company as inside. For it makes no sense to promise excellent services before the company’s service staff is ready to provide. Internal marketing must happen in two levels as follows : At the first level, all the marketing functions like, sales force, market research, customer service, product management, advertising, etc. must go together, i.e., all the personnel should work in tandem or unison for common goal. At the second level, â€Å"marketing† must be embraced by other departments for a common goal of the organisation. All the relevant functional departments like Finance, HR, Operations, Logistics, Systems, etc. must coordinate each other to have a marketing orientation. Only trying to meet individual department’s target & norms and not supporting the marketing objectives will take the company nowhere. One has to bear in mind that it’s marketing that earns revenue. Internal marketing requires that everyone in the organisation buy into the concepts & goals of marketing, and engage themselves in selecting, creating, communicating & delivering customer value. Only when all the employees realise that their jobs are to create, serve & satisfy the customers does the company become an effective marketer. Relationship Marketing The development of deep, enduring relationships with all the people or firms involved directly or indirectly in the firm’s marketing activities is appearing as a key goal; of marketing. This is the concept of Relationship marketing – it aims at building mutually satisfying long-term relationships with key parties like customers, financiers, suppliers, distributors & of course the stakeholders, in order to earn & retain their business. It also builds strong economic, technical & social binding amongst the parties. There are four key constituents of marketing are : Customers Employees Marketing Partners : Channels, Suppliers, Distributors, Dealers, Retailers, Agencies, etc. Financial Community : Shareholders, Stakeholders, Financiers, Investors, Analysts, etc. Another key constituent is the Society : well-wishers, scientists, professors, environmentalists. The ultimate goal of relationship marketing is the building of a unique company asset called a marketing network, which consists of the company & its supporting stakeholders as listed above with whom it has built manual profit relationships. Interestingly, today, the competition is not between companies as such, but between the carefully built marketing networks – whoever has a better network wins. So the principle is simple – build an effective network, & the profits will follow. But the practice is not so. The development & building of a strong relationship requires a deep understanding of the capabilities & resources of different groups as well as their needs, goals & desires. Relationship marketing involves the right kind of relationships with right constituent groups, like Customer Relationship Management (CRM) with customers, Partner Relationship Management (PRM) with other partners. Since these being separate subjects themselves, are beyond the scope of this article. Social Responsibility Marketing Holistic marketing incorporates social responsibility marketing. This involves broader concerns of the society at large, like social, legal, ethical & environmental in the context of marketing activities. Companies operate in a society, and so do their customers and hence they should never forget its contribution to the company. It requires that marketers carefully consider the role they are playing in terms of social welfare. Companies need to evaluate whether they are truly practicing ethical & socially responsible marketing. Several factors are driving the companies to practice higher level of corporate social responsibility, such as : Rising customer expectations, Changing employees expectations, Govt. Legislation & pressure, Investor interest in social criteria, Changing business procurement criteria. Business success and continually satisfying the customers & other stakeholders are closely linked to adoption & implementation of high standard of business & marketing conduct. The most admired companies in the world adhere to a code of serving people’s interests, not only there own. The following are the most important factors of socially responsible marketing : Legal Behaviour : Companies operate within the law of the land, and they must impart the employees with adequate knowledge of law & how to practice them. We have Govt. laws, Society laws, and the organisations must ensure the employees know & observe relevant law, and restrain themselves from practicing illegal, antisocial, corruptive, anticompetitive practices. Ethical Behaviour : Companies must evolve & adopt a properly written code of conduct based on the social & cultural ethics, decency, tradition & legal practices, and ensure that all concerned are responsible in observing these guidelines. Today customers are well aware of the social, cultural, ecological & environmental affairs in their day-to-day lives. Social Responsibility Behaviour : As said above, the customers also want to know what the firm’s contribution to the society is, or what the company’s social conscience is while dealing with customers & the stakeholders. Cause Related Marketing : Contribution to the society can be enormous, and hence companies choose a particular area of society for a particular cause. The examples are : Health awareness – Heart Diseases, AIDS, Cancer, Diabetic, Obesity, Old age, etc. Running children’s home, old age home, rehabilitation centre, women’s home, etc. Infrastructure – rural housing, hospitals, preserving archaeological places, maintaining roads & parks, homes for endangered species; Educational scholarship for the poor & needy, higher education facility, Institutes; Treatment for destitute, food for the starving; Information legal & technical help during the hour of need; Volunteerism & Philanthropy. The list can be endless. Reputed companies even have their own charitable trusts, and also have special cause related marketing plans. Cause-related marketing is the concept where the specific cause is directly or indirectly linked to the particular revenue transaction. The company has at least one non-economic social objective and uses the revenue generated from the designated sales. This concept is also known as Corporate Societal Marketing (CSM). The CSM can include other activities like traditional & strategic philanthropy & volunteerism. Social Marketing : Some marketing is conducted to directly address a social problem or cause. Social marketing is done mainly by NGOs, Non-Profit or Govt. organisations to further a cause, such as â€Å"No smoking†, â€Å"Say NO to Drugs†, etc. The Holistic Marketing Matrix Integrated Marketing – Products & Services, Communications, Channels Internal Marketing – Top Management, Marketing Department, Other Department Relatioship Marketing – Customers, Partners, Channels Social Responsibitity Marketing – Community, Legal, Ethics, Environment The Future of Marketing   The top management is slowly recognising that the marketing in the older method is getting wasteful and is demanding more accountability. There are a number of imperatives (must do) to achieve marketing excellence, as presented below : Marketers must – be â€Å"Holistic† and not in bits & parts, i.e., not sectional or departmental. achieve larger influence in the company if they are to be the main architect of business strategies. continuously create new ideas if the company is to prosper in a hyper-competitive economy. strive for customer insight & treat customers differently, but appropriately. build their brands thru performance, more than thru promotion. go electronic & win thru building superior information & communication systems. In these ways, modern marketing will continue to evolve & confront new challenges & opportunities. As a result, the coming years will see the demise of – – – & the rise of : The Demise of The Rise of The marketing department Holistic marketing Free-spending marketing ROI (return on investment) marketing Marketing intuition Marketing science Manual marketing Automated marketing Mass marketing Precision marketing To become truly holistic in marketing & achieve these changes, what the marketers need are a new set of skills, competencies in the following areas of expertise. Customer Relationship management Partner Relationship management Database Marketing & Data-mining Contact Centre Marketing & Telemarketing Public Relation Marketing including Event & Sponsorship Marketing Brand-building & Brand-asset Management Integrated Marketing Communications Profitability Analysis by Segment, Customer, Channel Experiential Marketing Conclusion The Nineteenth century American author Ralph Waldo Emerson had said, â€Å"This time like all times is a good one, if we but know what to do with it†. Thus, the exciting time for marketing has arrived now. And also, in the relentless pursuit of marketing superiority & dominance, new concepts, rules, tools & practices are ever emerging. There are a number of benefits of successful twenty-first-century marketing. All we need are hard work, insight, right application of mind & tools, inspiration, perseverance & of course a willingness to achieve greater heights.